Founder, Anaya Solutions
Orapeleng's Story.
Anaya began with an observation made from both sides of the table: the organisations that most need each other rarely end up in the same room.
The journey
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Learning to hold an account
Orapeleng started out in information management at ADvTECH, looking after key accounts across government, academic and private-sector clients. It was an early lesson in serving very different kinds of institution at once.
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Learning how institutions decide
As Specialist: Smart City, Knowledge & Innovation at the City of Johannesburg, Orapeleng worked across Smart City, knowledge-management and innovation initiatives, building partnerships with universities, international stakeholders and technology partners. Each party had its own mandate, and progress depended on getting them to move together. It was a lesson in how institutions really decide: through mandates, trust and sequence, not pitch decks.
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Founding Orarun Group
Orapeleng then founded and led Orarun Group, a consulting firm delivering strategy, technology and enterprise-development work for corporates, universities and professional bodies. For a prepaid-services company, the firm recruited and coached more than 230 township entrepreneurs, building their businesses from the ground up, and it sold digital payment tools to small businesses. Alongside that came strategy and change work for a major bank, a global consulting firm, SAICA and a leading university, and, together with Broadsmart, a digital music-tracking system for the SABC.
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Holding many parties together
As Business Development Expert on the EU-funded EDSE programme, Orapeleng advised national government and its enterprise-development agency, coordinating a multi-stakeholder ecosystem of incubators, enterprise-support organisations and small-business programmes across nine provinces. Progress came from building trust, aligning incentives and creating partnerships that outlast individual programmes.
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Advising and selling at enterprise scale
As a Senior Manager at PwC South Africa, Orapeleng led strategy and digital-transformation work, directed cross-regional teams and secured long-term contracts with universities and institutions. It showed the same relationships from the adviser's side: what a boardroom needs to hear, how long institutional buying really takes, and why the best offer still stalls without someone in the room.
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Anaya Solutions begins trading
Registered in 2022, Anaya Solutions began trading in 2024 when Orapeleng left PwC. Across every role so far, the same move had kept repeating: finding the parties who should be working together, and turning that into a partnership that holds. Anaya exists to do exactly that, deliberately.
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Taking platforms to market
Through Anaya, the work has centred on platforms. As South Africa Country Manager for Semaphore's Xuno school management platform, Orapeleng led onboarding and adoption across schools and signed school clients. International market entry followed: a South African market-entry and partnership strategy for Grants Works, a US grants and funding platform, and business development for Quitch, an Australian game-based learning platform for education and professional development. Today Anaya also leads business and partnership development for Broadsmart's e-learning portfolio, including Fundaflix, bringing schools, funders and institutions into the room.
Why both sides matter.
A boardroom answers to shareholder return, a university to academic reputation and funding cycles, a ministry to policy and political risk. Partnerships fail in the gaps between them.
Most partnership advisers have only seen one side. Having sat on both, Orapeleng built Anaya to translate between them, qualify honestly whether a deal can work, and hold the relationship until it does.
What the journey taught.
- Standing in the room matters more than another report.
- Qualify before you push: know whether the blocker is commercial or structural.
- Stay until the partnership is real.
Who needs to be in the room?
Tell us which partnership you're trying to make real. We'll tell you honestly whether we can help.